At the 1980 Olympics, Brezhnev begins his speech. "O!" - applause. "O!" - more applause. "O!" - yet more applause. "O!" - an ovation. "O!!!" - the whole audience stands up and applauds. An aide comes running to the podium and whispers, "Leonid Ilyich, that's the Olympic rings, you don't need to read it!"